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	<title>Linguistic Solutions &#187; Hispanic Marketing</title>
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	<description>Breaking Down Language and Cultural Barriers</description>
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		<title>Hispanics: Business Ownership Key to American Dream</title>
		<link>http://www.linguisticsolutions.com/2006/05/30/hispanics-business-ownership-key-to-american-dream/</link>
		<comments>http://www.linguisticsolutions.com/2006/05/30/hispanics-business-ownership-key-to-american-dream/#comments</comments>
		<pubDate>Tue, 30 May 2006 09:29:48 +0000</pubDate>
		<dc:creator>christopher.hurtado</dc:creator>
				<category><![CDATA[Hispanic Marketing]]></category>

		<guid isPermaLink="false">http://www.linguisticsolutions.com/blog/?p=396</guid>
		<description><![CDATA[It can&#8217;t be denied &#8212; Hispanics and hard work go together like American business and cheap labor. This partly explains why the rate of Hispanics who start their own businesses far outpaces the national average by a 3-1 ratio. Many Hispanics see being their own boss as the only way to true prosperity here. In [...]]]></description>
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		<title>Worry Over English Erosion Hardly New</title>
		<link>http://www.linguisticsolutions.com/2006/05/29/worry-over-english-erosion-hardly-new/</link>
		<comments>http://www.linguisticsolutions.com/2006/05/29/worry-over-english-erosion-hardly-new/#comments</comments>
		<pubDate>Tue, 30 May 2006 03:32:16 +0000</pubDate>
		<dc:creator>christopher.hurtado</dc:creator>
				<category><![CDATA[Bilingualism]]></category>
		<category><![CDATA[Globalization]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Localization]]></category>
		<category><![CDATA[Multilingualism]]></category>
		<category><![CDATA[Translation]]></category>

		<guid isPermaLink="false">http://www.linguisticsolutions.com/blog/?p=391</guid>
		<description><![CDATA[The way we English-speaking Americans see ourselves at home and in the world is necessarily changing. No matter how often we hear that we live in a big, diverse, multicultural country and a global economy, it still surprises us to see English as just one of our languages, not the exclusive one. That&#8217;s because many [...]]]></description>
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		<title>The Case for Hispanic Marketing: A Conversation with Alex Lopez Negrete</title>
		<link>http://www.linguisticsolutions.com/2005/04/26/the-case-for-hispanic-marketing-a-conversation-with-alex-lopez-negrete/</link>
		<comments>http://www.linguisticsolutions.com/2005/04/26/the-case-for-hispanic-marketing-a-conversation-with-alex-lopez-negrete/#comments</comments>
		<pubDate>Wed, 27 Apr 2005 03:30:00 +0000</pubDate>
		<dc:creator>christopher.hurtado</dc:creator>
				<category><![CDATA[Hispanic Marketing]]></category>

		<guid isPermaLink="false">http://www.linguisticsolutions.com/blog/?p=336</guid>
		<description><![CDATA[Hispanic Marketing SIG &#8211; â€œThe Case for Hispanic Marketing: A conversation with Alex Lopez Negreteâ€ When: April 28, 2005 Where: Renaissance Hotel Greenway Plaza Plaza Ballroom, 20th Floor 6 Greenway Plaza East Houston, Texas 77046 Parking Information: Parking is available in the Greenway Plaza Garage below the hotel entrance. Schedule: 7:30 a.m. &#8211; 8:00 a.m. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Houston CEO Alex Lopez Negrete to Lead Association of Hispanic Advertising Agencies</title>
		<link>http://www.linguisticsolutions.com/2005/04/26/houston-ceo-alex-lopez-negrete-to-lead-association-of-hispanic-advertising-agencies/</link>
		<comments>http://www.linguisticsolutions.com/2005/04/26/houston-ceo-alex-lopez-negrete-to-lead-association-of-hispanic-advertising-agencies/#comments</comments>
		<pubDate>Wed, 27 Apr 2005 03:25:24 +0000</pubDate>
		<dc:creator>christopher.hurtado</dc:creator>
				<category><![CDATA[Hispanic Marketing]]></category>

		<guid isPermaLink="false">http://www.linguisticsolutions.com/blog/?p=335</guid>
		<description><![CDATA[The Association of Hispanic Advertising Agencies (AHAA) announced its new board of directors at AHAA&#8217;s recent conference in San Antonio. Alex Lopez Negrete, president and CEO of Lopez Negrete Communications will lead the dynamic organization as chairman and Carl Kravetz, chairman and CEO of Cruz/Kravetz: IDEAS will serve as the chairman-elect. Stepping down from this [...]]]></description>
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		<title>Brave Nuevo World</title>
		<link>http://www.linguisticsolutions.com/2005/04/26/brave-nuevo-world/</link>
		<comments>http://www.linguisticsolutions.com/2005/04/26/brave-nuevo-world/#comments</comments>
		<pubDate>Wed, 27 Apr 2005 03:20:05 +0000</pubDate>
		<dc:creator>christopher.hurtado</dc:creator>
				<category><![CDATA[Hispanic Marketing]]></category>

		<guid isPermaLink="false">http://www.linguisticsolutions.com/blog/?p=334</guid>
		<description><![CDATA[If you&#8217;re in marketing, you&#8217;ve heard the numbers: Forty million Hispanics live in the U.S. and represent approximately $686 billion in spending power, an estimated $6 billion of it funneled to entertainment. Although they&#8217;re only 13.4% of the population, they account for an estimated 20% of movie-ticket sales, and some say that number is as [...]]]></description>
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		<title>Top 50 Hispanic Market Advertisers: &#8217;00-&#8217;04</title>
		<link>http://www.linguisticsolutions.com/2005/04/25/top-50-hispanic-market-advertisers-00-04/</link>
		<comments>http://www.linguisticsolutions.com/2005/04/25/top-50-hispanic-market-advertisers-00-04/#comments</comments>
		<pubDate>Tue, 26 Apr 2005 04:00:12 +0000</pubDate>
		<dc:creator>christopher.hurtado</dc:creator>
				<category><![CDATA[Hispanic Marketing]]></category>

		<guid isPermaLink="false">http://www.linguisticsolutions.com/blog/?p=332</guid>
		<description><![CDATA[From 2000-2004, dollars spent by the top-50 advertisers to reach the U.S. Hispanic market grew from $658.37 million to $1.23 billion, according to a new HispanTelligence research report. otal monies spent by the top-50 advertisers to reach the U.S. Hispanic market have grown more impressively than the overall market itself despite slowing in growth in [...]]]></description>
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		<title>Unemployment for Hispanics Drops in March</title>
		<link>http://www.linguisticsolutions.com/2005/04/25/unemployment-for-hispanics-drops-in-march/</link>
		<comments>http://www.linguisticsolutions.com/2005/04/25/unemployment-for-hispanics-drops-in-march/#comments</comments>
		<pubDate>Tue, 26 Apr 2005 03:55:03 +0000</pubDate>
		<dc:creator>christopher.hurtado</dc:creator>
				<category><![CDATA[Hispanic Marketing]]></category>

		<guid isPermaLink="false">http://www.linguisticsolutions.com/blog/?p=331</guid>
		<description><![CDATA[The unemployment rate for Hispanics dropped from 6.4 percent to 5.7 percent in March, according to recently released data from the U.S. Labor Department. Unemployment among Hispanics remained 0.5 percent higher than total U.S. unemployment, which was 5.2 percent. By age and sex, unemployment among Hispanics ages 20 and over was 5.3 percent for men [...]]]></description>
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		<title>Discovery Enhances Hispanic Market</title>
		<link>http://www.linguisticsolutions.com/2005/04/25/discovery-enhances-hispanic-market/</link>
		<comments>http://www.linguisticsolutions.com/2005/04/25/discovery-enhances-hispanic-market/#comments</comments>
		<pubDate>Tue, 26 Apr 2005 03:50:58 +0000</pubDate>
		<dc:creator>christopher.hurtado</dc:creator>
				<category><![CDATA[Hispanic Marketing]]></category>

		<guid isPermaLink="false">http://www.linguisticsolutions.com/blog/?p=330</guid>
		<description><![CDATA[Discovery en espanol will no longer be an orphan. The cable channel, geared to the U.S. Hispanic market, is getting two new siblings in June along with increased attention from its global multichannel parent Discovery Networks. It&#8217;s part of Discovery&#8217;s strategy to make inroads in the mushrooming U.S. Hispanic pay-TV market with a new Miami-based [...]]]></description>
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		<title>Sears Drops &#8216;Hispanic Martha Stewart&#8217;</title>
		<link>http://www.linguisticsolutions.com/2005/04/25/sears-drops-hispanic-martha-stewart/</link>
		<comments>http://www.linguisticsolutions.com/2005/04/25/sears-drops-hispanic-martha-stewart/#comments</comments>
		<pubDate>Tue, 26 Apr 2005 03:45:25 +0000</pubDate>
		<dc:creator>christopher.hurtado</dc:creator>
				<category><![CDATA[Hispanic Marketing]]></category>

		<guid isPermaLink="false">http://www.linguisticsolutions.com/blog/?p=329</guid>
		<description><![CDATA[The Hoffman Estates-based retailer has ended its relationship with TV personality Lucy Pereda known as the &#8220;Hispanic Martha Stewart&#8221; after less than two years of selling her apparel in 227 Sears stores. Sears Holdings Corp. is saying adios to Lucy Pereda and hola to Latina Life. The Pereda line had &#8220;weak&#8221; results, said Gwen Manto, [...]]]></description>
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		<title>A Ripe Market</title>
		<link>http://www.linguisticsolutions.com/2005/04/25/a-ripe-market/</link>
		<comments>http://www.linguisticsolutions.com/2005/04/25/a-ripe-market/#comments</comments>
		<pubDate>Tue, 26 Apr 2005 02:34:59 +0000</pubDate>
		<dc:creator>christopher.hurtado</dc:creator>
				<category><![CDATA[Hispanic Marketing]]></category>

		<guid isPermaLink="false">http://www.linguisticsolutions.com/blog/?p=320</guid>
		<description><![CDATA[Thanks to the 2000 census, everyone in business knows the nation&#8217;s Latino population has become a hugely important market. The Latino base is growing in immigrant enclaves like South Gate and, increasingly, cities and towns far from traditional Latino destinations, including metro Atlanta. The challenge is reaching this complex audience. The nation&#8217;s Latino population remains [...]]]></description>
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