Marketing guru Fernando Espuelas made his name pioneering the Internet in Spanish and Portuguese. He was the first to take a Latin American Internet company public on Wall Street, Star Media Networks Inc., and personally lost $500 million when the dot-com bubble burst — even as the Internet still blossoms in Latin America.

Now, the Uruguay-born executive who Time magazine called one of the “Leaders of the Millennium” is targeting another linguistic market often overlooked: U.S. Hispanics comfortable in English.

Espuelas is launching Voy, a New York-based company developing a brand of Hispanic-relevant books, TV, music and movies in English, the language of millions of Latinos raised in the United States and tens of millions more Americans who enjoy Latin culture…

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